Student Work
Cooked it up, thought it through,
gave it a brand.
Deepdish, the first AI powered meal kit that actually adapts to me. Taste, time and nutrition goals all mixed together into one smart, easy solution.
Before diving into the fun stuff, I checked the ingredients first. Target audience analysis, positioning strategy, brand voice. Who is Deepdish for? What should it feel like?
The result is a brand that makes you hungry for more, online and offline. A name that sticks. A design that blends smart AI with effortless usability. And a mascot that turns even the biggest AI skeptics into fans.
